Ideas & historyInterpretation
Hirschman's Exit, Voice, and Loyalty explained: the 1970 book on why organisations decline
What Albert Hirschman's exit, voice and loyalty really say, from Nigerian railways to East Germany in 1989, and why radical centrism needs both.
In short
Exit, Voice, and Loyalty (Harvard University Press, 1970), by Albert O. Hirschman, explains how firms, organisations and states respond to decline. Members can exit, by leaving or switching, which is the economist's mechanism, or use voice, by complaining and organising, which is the political scientist's. Loyalty delays exit and gives voice time to work. Hirschman's key warning is that the most demanding members often leave first, which weakens voice exactly when it is needed. For radical centrism the lesson is to design institutions that combine choice with a voice that has consequences.
Key points
- Albert O. Hirschman published Exit, Voice, and Loyalty in 1970; he called exit the realm of economics and voice the realm of politics.
- In his Nigerian railways example, competition from lorries took away the most vocal customers, so the railway lost the pressure that could have fixed it.
- A 'lazy monopolist' can be comforted by a little competition that drains off its most demanding customers.
- Loyalty keeps exit at bay and activates voice; voters with nowhere else to go can still pull their party.
- In 1993 Hirschman showed that in East Germany in 1989 mass flight and street protest worked together and brought the regime down.
Albert O. Hirschman's Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States came out in 1970 from Harvard University Press, and it is still one of the most useful short books in the social sciences. We used its core idea on day 8 to read the data on young Spaniards and democracy. Here is the book itself, and why radical centrism treats it as a design manual.
The man
Hirschman was born in Berlin in 1915 and left Germany in 1933, shortly after the Nazis took power. During the Spanish Civil War he went to Barcelona to fight for the Republic; the Abraham Lincoln Brigade Archives quote him saying he could not just sit and look on. In Marseille he became Varian Fry's close assistant in the operation that smuggled around 2,000 people, many of them artists and intellectuals, out of Vichy France. He later advised the government of Colombia, taught at Yale, Columbia and Harvard and spent his last decades at the Institute for Advanced Study in Princeton, where he died in 2012. Princeton University Press, which published Jeremy Adelman's biography Worldly Philosopher in 2013, presents him as one of the twentieth century's most original thinkers. Robert Kuttner, writing in The American Prospect, notes that the book grew out of his work on Nigerian railways and the consumer complaints Ralph Nader forwarded to him.
The argument
Hirschman starts from a plain observation. Every firm, organisation and state is subject to lapses from good performance, for all sorts of accidental reasons, and economists had paid little attention to how such lapses get repaired. He identifies two repair mechanisms. Exit is what customers or members do when they stop buying or leave: they switch brands, change schools, quit the party, emigrate. Voice is what they do when they complain to the management or protest publicly. Hirschman treats exit as the natural territory of economics and voice as the territory of politics, and the whole point of the book is to bring them together.
The most famous example is Nigeria's railways. They kept losing freight to lorries, even on long hauls where trains should have had the advantage. Having a ready alternative made it less likely that the railway's weaknesses would be fought, for two reasons. The railway could fall back on the treasury, so lost revenue hurt little. And the customers who cared most about quality, the ones most likely to complain loudly, were the first to switch. Exit drained voice.
He saw the same pattern in American public schools. When a school declines, the parents most concerned about quality move their children to private schools. The school barely notices the lost pupils. It notices the lost parents, because they were the ones who would have pushed for improvement.
From there Hirschman reaches one of his most counterintuitive conclusions. A little competition can make a monopoly worse. If exit fails to bring recovery but removes the most demanding customers, and if those customers would have used voice had they been locked in, then a captive market would have been better. He calls the result the "lazy monopolist", comforted by competition that takes its troublemakers away.
Loyalty is the third term. A loyal member stays longer despite decline, and while staying uses voice. Hirschman applies this to two-party politics too. The standard model says parties converge on the centre because their extreme voters have nowhere else to go. Hirschman replies that a voter with nowhere to go has every reason to use voice, which is why activists can pull a party away from the centre; he read Barry Goldwater's nomination in 1964 in this light.
Hirschman does not offer a fixed formula for the right mix of exit and voice. He thought each mechanism is itself subject to decay, so the right balance shifts over time and has to be watched.
1989 and after
In 1993 Hirschman revisited his theory in an article in World Politics on the fall of East Germany. In 1989 mass flight to the West and growing street demonstrations reinforced each other. Exit and voice, usually seen as alternatives, worked together and brought the regime down.
The framework has travelled well. Before the Brexit vote, Nils Röper argued in The Conversation that leaving the EU is far costlier than switching from trains to lorries, and leaves the leaver still exposed to the club. Uma Lele at Brookings argued that the UK's limited voice in EU reform made exit more likely. Southern European researchers have used the same terms to classify how people responded to the crisis after 2010, with emigration as exit.
What radical centrism takes from it
The left has always defended voice: unions, assemblies, complaints that must be answered, citizens who change institutions from inside. The market-liberal tradition has always defended exit: competition and the freedom to switch, which punish providers that take their users for granted. Hirschman's contribution belongs to neither camp. The two mechanisms interact, and the design question is which mix keeps the most demanding people inside and listened to.
That has practical consequences for Spain. Where choice exists, in schools, health care or pensions, the people who leave first are often the ones with the loudest voice, so public services need complaint channels with real consequences and published responses. Where exit is the only option left, as for the young people who emigrate or stop voting, voice has to become cheaper and faster. And for parties, as today's analysis of party funding argues, members' exit should cost something, so that their voice is heard. Fifty-six years on, Hirschman's small book is still the best guide to building institutions people stay in.
Questions and answers
What is exit, voice and loyalty?
A framework from Albert O. Hirschman's 1970 book. When a firm, organisation or state declines, its members can exit, by leaving or switching to a competitor, or use voice, by complaining and pushing for change from inside. Loyalty makes people stay longer and raises the use of voice.
What is an example of exit and voice?
Hirschman's best-known example is Nigeria's railways, which lost freight to lorries. Because the customers who cared most about quality could switch easily, they left instead of complaining, and the railway, backed by the treasury, felt little pressure to improve.
Who was Albert Hirschman?
A German-born economist (1915–2012) who fled the Nazis, went to Barcelona to fight on the Republican side in the Spanish Civil War, helped Varian Fry smuggle refugees out of Vichy France, and later worked as a development economist and at the Institute for Advanced Study in Princeton.
How does Hirschman's theory apply to Brexit?
Writers in The Conversation and at Brookings used it in 2016. One argued that leaving the EU costs far more than switching railway tickets and leaves the leaver still affected by the club; another that the UK's limited voice in EU reforms made exit more likely.
Sources
- Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States. CASBS, Stanford University (1970)
- Exit, Voice, and the Fate of the German Democratic Republic: An Essay in Conceptual History. World Politics / Cambridge University Press (1993)
- Worldly Philosopher: The Odyssey of Albert O. Hirschman. Princeton University Press (2013)
- Albert O. Hirschman (1915–2012). The Volunteer (Abraham Lincoln Brigade Archives) (2012)
- Why EU referendum voters are like disgruntled commuters in Nigeria. The Conversation (2016)
- Exit, voice, and loyalty: Lessons from Brexit for global governance. Brookings Institution (2016)